For the third year in a row, Weight Watchers is doing their "Lose for Good" campaign. For 7 weeks, Weight Watchers will donate up to a MILLION dollars to Share Our Strength and Action Against Hunger in an effort to stamp out hunger in the United States. I love this because- as many huge celebrity fundraisers and such that you see for other countries- WW is turning their attention to home. There is no excuse for anyone, child or adult, to go to bed hungry in the US.
So how does it work? Well- first of all- in WW centers all over the US, every time we get on the scale for our official weekly weigh in- Weight Watchers will donate a dollar for every pound we lose. Think of the thousands of people who are on this program- and that is a LOT of folks stepping on the scale each week.
Second is "Action Tuesdays". Every Tuesday, WW will give it's members a challenge- and for every member who completes the challenge- a donation will be made.
Third- and this is where this program ties in with my give- many of the centers are holding their own food drives to benefit local food banks. Yesterday I ruthlessely ripped through my cabinets and put together items to take to my meeting on Wednesday. It is sitting by the door and ready to go into my car when I leave today.
Don't want (or need) to join Weight Watchers? You can still help. On Tuesday, September 14th- Weight Watchers is hosting Lose-a-palooza. From the site: For every accepted mention or acknowledgment of “Lose For Good” made on September 14th through blogs, Twitter, Facebook and check-in via foursquare, Weight Watchers will donate $1 – up to $60,000* – to Share Our Strength and Action Against Hunger.
It's that easy on Tuesday. So get those hashtags ready and mention it on facebook, twitter and your blog. Weight Watchers has made it easy for all of us to make a difference! Applause to them for this terrific campaign.